Apple has for years remained the market leader in mobile gaming, but this year has brought little change. She still manages to keep the palm of superiority in most countries. However, the latest report of the analytical company Distimo showed that the voltage increases and soon Google Play App Store may change in the post most profitable app store in this segment.
Despite the fact that most of the proceeds from the sale of applications in the U.S., Canada, Western Europe, Australia, Russia and China form the fans of mobile games for the iPhone and iPad, Google Play store is much more popular among gamers in other emerging markets – South Korea and Japan. So in the case of South Korea, the annual increase in revenues from the sale of applications is 759%. It is worth noting that in China in Google Play has many competing stores with Android-applications, so experts Distimo did not carry out its analyzes.
Shop App Store sales top 200 applications on average brought Apple gains of $ 18 million per day (November 2013), which is $ 3 million more than in last year’s result. As for Google, it is the growth rate of revenues from the top 200 apps in Google Play is much higher – $ 12 million a day, compared to $ 3.5 million last year.
According to Distimo, this result Google is required for users in Asia. For example, the most popular applications in the App Store in 2013 are Clash of Clans, Candy Crush Saga and The Simpsons: Tapped Out. At the same time, at least seven of the ten most popular are Google Play games for Japanese and Korean messengers Line and KakaoTalk.
The report also notes that paid games in the App Store form only 8% of revenues (data from January to November 2013). But last year they accounted for 23% of revenues. The remaining proceeds benefit shareware game. As for Google Play, here the situation is much worse – in 2013 the share of shareware games accounted for 98%, a 9% increase compared to last year.
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