What will the company do not only for the sake of creating high-quality advertising to sell their devices. Store Sony underwater has always put a bet on the water resistance of the line smartphone Xperia Z, so I decided to once again draw the attention of consumers on this advantage, having a unique advertising campaign.
As the resource androidauthority, Sony has opened in Dubai the world’s first store Sony underwater. Shop Xperia Aquatech is located at a depth of 4 meters, and in order to get there, it is necessary to carry out diving.
However, do not rush to buy a plane ticket. Unfortunately, the Japanese company has provided access to the store only a very limited range of visitors. In addition, the project will exist for three days.
To get to the underwater “counters”, visitors must first pass a short course on the use of underwater equipment. In addition, the path to the store customers will be accompanied by an experienced diver.
Of course, the whole idea of not more than another marketing ploy, which should emphasize the capabilities of smartphones Sony. But anyway, this is one of the best ways to attract the public lately.
Sony has opened a store Sony underwater selling smartphones
The company Sony, which, along with Apple and Samsung is one of the leaders in sales of flagship smartphones, has opened a store Sony underwater.
The shop is located on the beach in Dubai and will soon be able to take all comers.
To get to it, you need to be specially trained. In the “hike” to the store customers will be accompanied by an experienced instructor, according to a blog Sony Xperia.
This marketing approach aims to highlight the capabilities of smartphones Sony, as the entrance to the store is only for a limited circle of people. Anyone will be able to visit the shop only for three days.
Store Sony underwater opened in Dubai underwater
A few months ago it became clear that Sony is planning to open a real dive shop smart to advertise their protected waters smartphones Xperia. Today, the store opened in Dubai.
Unfortunately, to get to him will be difficult. It will work only three days and will be open only for the winners of special events, media and VIP-persons. In addition, visitors will have to pass a compulsory course diving – shop is located at a depth of 4 meters under water.
Each visitor will be accompanied by a separate diving instructor. For Sony Xperia Z2 and Xperia Z3 company has developed special cases, as they are shipped to a much greater depth than can survive. In the shop there are some employees of corporation willing to demonstrate smartphone buyers.
In general, not the convenience store, but good advertising products Sony. Earlier, the company advertised its MP3-players, selling them in bottles with water.
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