Exactly one year ago on our test was already a smartphone suspiciously similar to the one that we hold in our hands now. This is not surprising, smartphones, Apple changes its appearance every two years, and since the design of Apple iPhone 5 has not yet knocked two that, with the exception of mechanical keys below the display and unpainted metal on the sidewalls change in his appearance did not have. Is that an experienced user will find another difference – a dual LED flash to the right of the main camera. At this end the external differences, the other changes are hidden inside: a new SoC, the new camera iSight, slightly more capacious battery and same size and so on. Let’s see how much fun to get a new smartphone Apple.

Recall that our readers have had the opportunity to read the review of the operating system iOS 7.0, as well as two test chambers: in one of them a novelty compared to its predecessor, and the device, which in theory should perform well, and in the second it is the product, the same LG G2, fully recovered from the first test.

Design and ergonomics

In view of the fact that the design, location of keys and materials, housing trends have not changed, we will not be repeated. We offer compare dimensions Apple iPhone and top-end devices based on other operating systems.

And let someone does not like it, but Apple iPhone is the most compact and the same time one of the most powerful devices on the market at the same time as the tests, time is comparable with the best Android-based smartphone. For those who appreciate space and, most importantly, is content with a 4-inch screen, it is best to be found. But the pampering users of Android-smartphone iPhone screen will obviously not enough.

Succeeding generation of devices to Apple solved the problem with peeling paint on the ends of the shell. The new iPhone this part of the body left unpainted. The right decision. This is not only beneficial from a practical point of view, but also adds a nostalgic notes of the smartphone: from the front, it looks like the iPhone 4 and iPhone 4s. 

Round button below the display changed fingerprint scanner. The extent to which this decision necessary and useful, time will tell, but now some of the producers decided to equip some of its new products similar. Note that the scanner works quite well. On the unlocking takes less time, as if you were using a 4-digit code.

The last difference can be seen when looking at the back of the smartphone. To the right of the camera lens and the openings of the second microphone is a dual LED flash. With such tricks Apple is trying to overcome the unnatural colors when shooting with flash. It must be said that the smartphone does lend closer to reality with the use of flash photography, but what is the merit of dual LEDs, and what is the competent processing algorithms, hard to judge.

Operating system 

Hardware Platform

Smartphone Apple iPhone 5S got a new hardware platform Apple A7. A7 chip made on 28-nanometer process technology and includes a dual-core 64-bit processor running at 1.3 GHz, a graphics accelerator PowerVR G6430 and 1 GB of RAM. The amount of internal storage depends on the version and can be 16/32 or 64 GB. We visited on the last test. Of the 64 GB 59 GB user available.

By the standards of Android-smartphone, the characteristics of the new chip Apple more than modest, but each time wondering why the iPhone once again was faster than the best Android-smartphone. On the one hand, a considerable share of the benefits, iPhone adds a low screen resolution, because the bulk of the same flagship Android-smartphone equipped with a Full HD-display, which is three times higher 1136h640 points in the iPhone 5S, and thus work with the CPU and the GPU is much more. In addition, some of the resources eat off “special” shell, it is clearly seen on Android-devices of the family Nexus, on Android 4.3 which is literally flying. On the other hand, iOS 7.0 is also not perfect, and she has come freezes and glitches. To understand this, just a few days is not very active work with the iPhone 5S. In any case, any games on Android can easily run on iOS, but on the contrary is not always. Often, all the new game development appear first under iOS, and then later for Android, in rare cases, this is at the same time. But aside from that, the game on Android operating less smoothly than on the iPhone, iPad, iPod.

The volume of ring dynamics is quite high, the sound is clean and pleasant. The sound quality of the headphones is average, the stock volume is sufficient for listening to music in any setting. The speaker volume is high with a good margin. Data Rate network WiFi-average. In the GPS-satellite search takes several seconds.

Over the last week there were many complaints about the performance deteriorated time of Apple iPhone 5 after upgrading to iOS 7.0. It is difficult to judge to what extent the problem of massive and serious, one thing is for sure, with the iPhone 5S similar problems were noted. With the active use: phone calls, social networks, synchronizing accounts Gmail, photography, smartphone easily survive to the end of the day. In conditions in which we are testing other, iPhone 5S showed very good results.

Display

Display Apple iPhone 5S got from his predecessor – is IPS-matrix with 4-inch diagonal and a resolution of 1136h640 points (326 PPI). The matrix sensor and made in one piece, eliminating the air gap between them, the technology In-Cell, analog OSG, ZeroGap and the like. Minimum level of illumination corresponds to 4.4 cd/m2, the maximum – 470 cd/m2. The two extreme values ​​are comfortable to work in the dark and bright sunlight, respectively. Maximum viewing angles, natural color, with warm white and black uniform, but in contrast there is a claim – the reason for it, noticeably faded black. At this parameter iPhone 5S inferior to most modern smartphones with IPS-matrix.

Cameras

In the two previous reviews of this material as widely as possible, we have tried to reveal the capabilities of the camera iPhone 5S. We found out that the smartphone has made a significant leap in quality compared to the iPhone 5.

This contributes to a larger sensor size while maintaining its resolution, the increase in pixel size, which is a consequence of the first, the lens with an aperture of f/2.2 vs f/2.4 at the iPhone 4s / 5, the existence of the program of stabilization and dual LED flash. The changes were made and the front camera FaceTime (like Apple’s to give all the name …). It also uses a new sensor with a pixel size of 1.9 microns versus 1.75 predecessor, but the resolution and lens speed remained the same – 1280×960 pixels and f/2.4 respectively. Despite remaining the same aperture of the lens, with things being equal, an increase in the sensor caused the possibility of getting more light pictures and video, rather than using the iPhone 5.

Viewfinder interface has received a number of changes. Users can now not only enable / disable HDR and flash, but also the choice of one and nine effects, fast switching between record HD-video at 120 frames / s, Full HD-video, photos with an aspect ratio of 4:3 or 1:1 and panoramas. Focus speed is high. When focusing, you can rely on automatic or you can manually specify which object to sfokurirovatsya.

The results

At first glance, the smartphone Apple iPhone 5S may seem good enough to want to switch to it its iPhone 5. He got the exact same design as its predecessor, but there are no problems with peeling paint. It appeared a fingerprint scanner and a 64-bit processor. The need for both highly questionable and yet, other manufacturers have already announced the imminent appearance of a 64-bit processor and a fingerprint scanner in their updates. His camera still remained 8 MP, but its quality has improved, as can be seen when compared with the iPhone 5. Despite the preserved size, the manufacturer has put into the body more capacious battery and let the difference is not significant, but it is there and is clearly visible when working with smartphones previous and current generations.

In general, the new Apple iPhone 5S looks a worthy substitute precursor and a good alternative for those who are not after a smartphone with a large screen, and prefers to have a quality thing as much as a compact metal body

Liked

+ Dimensions
+ Body Materials
+ Ergonomics
+ Hardware Platform
+ Autonomy
+ Cameras
+ Ecosystem
+ Display
+ The volume and voice quality speakers
+ The presence of additional safety features – a fingerprint scanner

Do not like it

– Out of the deep black color of the screen
– Screen size in comparison with the current generation of smartphones on other operating systems

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Today, September 20 in 10 countries, an official start of sales of smart phones Apple iPhone 5S and Apple iPhone 5C. The lucky winners can become citizens of the United States, Canada, Australia, Britain, France, Germany, Japan, Singapore, Hong Kong and China.

Version of the iPhone 5S with 16GB of memory will cost $ 649, while the same 5C is 549 U.S. dollars.

It should be noted that China’s gold version iPhone 5S successfully sold out at the stage of pre-orders in just a few minutes, so that the model with the body color and will be available until November. The deficit is expected not only in China but in all countries “ten”. The other two colors are white and silver, while there is still for sale.

On the territory of the Russian Federation, as well as many other countries have officially purchased iPhone 5S or iPhone 5C can not be earlier than December.

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After the release of the flagship devices, many are beginning to worry about how it will behave in the event of a smartphone on a hard floor. It seems that the guys from Android Authority this is a concern not less, so they tested the apple champions.

This is not the first time they conduct such tests. A year ago, in the same way were tested iPhone and Galaxy S3. At that time, it became clear that the plastic case can not be compared with metal.

But is all plastic so bad ? Apple has provided an excellent opportunity to test this by releasing iPhone 5S and iPhone 5C, two very similar devices that do different body materials. In 5S already familiar aluminum, while at 5C, according to John Quince, “perfect plastic”.

Joshua Vegrara of Android Authority conducted a test and found out there was able to outperform aluminum plastic case.

To simulate the real situation, he threw smartphones with breast height to the rear and sides of the lid. The final test was the same for the fall display on the asphalt.

The results speak for themselves – a plastic device broke the fall.

As you can see, Apple continues to surprise people and pay more attention to the strength of materials and devices that can not but rejoice .

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Covers are made from high quality polypropylene with different textural inserts. 0.3 mm thick and weighs 6 grams, they do not increase the size of the phone, but provide protection. Included with each radome attached protective film on the screen and a microfiber cloth.

Ozaki company cares about the environment: accessories used in the production of energy-saving technology, and all the packaging is made from materials suitable for recycling.

Official distributor of accessories Ozaki in Russia – diHouse.

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Experts from iFixit have access to the new smartphone Apple iPhone 5S and reached a verdict on its maintainability.

 Having looked at the individual components of the device, the experts assigned smartphone Apple iPhone 5S maintainability rating 6 out of 10. This figure is slightly higher than the average. The maximum score of 10 corresponds to the most easily repairable devices. In general, the experts noted the following features: 

 As is the case with the iPhone 5, dismantling the machine starts with the removal of the display. Thus, the replacement of the display does not require a lot of time and effort. 
 Despite the fact that the battery is not user replaceable, access thereto is quite simple. 
 And, although access to the battery just replace it rather problematic. This is due to the fact that the battery is used for fixing the adhesive and not latch the latch. The characteristics of the battery – 3.8 V, 5.92 Wh, 1560 mAh. 
 If you do not exercise reasonable care in the process of dismantling the apparatus, fingerprint scanner cable can be pulled out of the socket. 
 For attaching external components are used screws Pentalobe, which complicates the process of disassembling the unit. 
 The protective glass, touch panel and display are a single component. Thus, it will replace more costly than the replacement of individual components.

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After the announcement of the “low end” smartphone iPhone 5c on the company Apple has fallen quite a lot of negative comments. Apple CEO Tim Cook began to defend the pricing strategy followed by the company. During the interview with the resource Bloomberg , he said that there is any category of goods of the market, where they sell “junk”, but Apple is not interested in this segment.

Recall that the cost of iPhone 5c in the plastic housing is $ 549 and $ 649 for a model with a capacity of flash memory 16 and 32 GB respectively. It should be noted that such a high price is a bit contrary to the statement of Mr. Cook’s relatively rapid increase in sales in emerging markets, especially in China.

“We never set a goal to bring to market a cheap smartphone. At the same time, we were able to find an answer to the question of how to sell an outstanding smart phone that provides a unique experience of interaction at a lower price, “- said Tim Cook.

This pricing strategy adopted by Apple not this year or even the past. Back in May of 2001 with the opening of the first retail store, she began to equate themselves to car manufacturers such as Mercedes-Benz and BMW, are guided by the highest price segment.

At the moment, Apple owns about 5% of the PC market. This means that five out of a hundred is Mac. If it seems someone is sufficiently small, it is worth recalling that the share of the aforementioned Mercedes-Benz and BMW cars on the market a little lower. A total of about 25 million people are the owners of computers Apple Mac.

One day in 2004, Steve Jobs in an interview confirmed this position. He said the following:

“Apple’s market share is greater than that of BMW, Mercedes-Benz and Porsche cars in the market. So bad to be a BMW or Mercedes-Benz? ».

We agree that if the goal of the company is selling a lot of cheap mass products, while being BMW or Mercedes-Benz quite well.

“There are many people who dream of a multi-faceted product, and we are ready to compete with other manufacturers for them. We’re not going to lose his mind because of the different parts of the market, it is not our element “- said Cook.

According to him, to get a high profit can be only in the higher end of the market of smartphones or tablets.

“Fortunately, the two segments are large enough. There are many people who want to get the unique experience of interacting with a tablet or smartphone. Apple’s business will thrive as long as this trend will continue. ”

Unfortunately, the words of Tim Cook can not change the situation on the stock market, and Apple’s stock continued to fall in price. Recall that after the announcement of the iPhone 5c smartphones and iPhone 5s value per share decreased by more than $ 26. However, the stock was not very worried. He compared the fluctuations in Apple’s stock to riding a roller coaster at an amusement park, and said he was ready to differences of heights. Cook still believes the Android OS is very segmented and rapidly aging, since users often get a new smartphone running the old version of Android.

Do not bypass the Apple CEO and company Microsoft. According to Tim, the software giant mimics Apple and Nokia purchase is confirmed, the latter also made a critical mistake by not pay due attention to innovation.

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The closer to the announcement of the next generation iPhone, the more rumors about the device leaked to the Web. And some of them unusual. For example, Rene Ritchie from iMore claims that the iPhone 5S will be released in gold, in addition to the traditional black and white. One would not pay attention to this rumor, but Apple Insider also reported on the occurrence of flagship smartphone Apple in the unusual coloring, plus the use of 128 GB of flash memory. Recall that the maximum amount of disk space in the built-in iPhone 5 is 64GB. Although there are already iOS-device with half an increased amount of flash memory – the fourth-generation iPad .

For the tablet so much memory is justified if the user is used to carry a collection of movies, a couple of seasons of your favorite TV shows, magazines, comics, etc. Why 128 GB iPhone – hard to say. It will be useful unless the music lovers with a huge music collection in a format ALAC (Apple Lossless).

As for the golden color, according to iMore – it is quite a smart move on the background of the fact that major changes in the design of the device is not planned. In addition, the anodizing process for obtaining a color is much easier and cheaper than, for example, for creating a black pattern. And in the end it turns out not even black, but rather a graphite color. That is, Apple will not be difficult to add new color options and at the same time to demonstrate at least some innovation in the appearance of the smartphone, which is important against the background of diversity in the market of Android-smartphone.

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The Apple iPad 4 became the first device on the mobile operating system, which the manufacturer has to offer in a version with 128 GB of internal storage, and analysis of KGI believe that, like the apple company may also proceed in the future flagship smartphone iPhone 5S, which could be the first communicator with 128 GB of memory.

In addition to the record level of internal memory, according to analysts, iPhone 5S should get a powerful new processor architecture for Apple A7 ARMv8, which will consume 20% less energy than the previous chip Apple A6, as well as 1 GB of RAM LPDDR3. Among other things, needs to be improved and the camera smartphone, which will receive aperture F/2.0 and dual LED flash. It is promised that the iPhone 5S will be able to do more good pictures in low light than its predecessor.

Other information concerning the iPhone 5S – if you believe the leaked a few days ago in the network “spy” photos, then this smartphone, in addition to the classic black and white colors, will go on sale in the golden body. Despite the fact that on a picture above does not say that it captures exactly iPhone 5S (although the iPhone 5C guessed correctly), these rumors have appeared from several sources, which raises questions about their authenticity.

Returning to the analysis in the first part of this article, let’s say that the iPhone 5S with 128 GB of internal memory, according to experts, should cost $ 500 with a service contract or service provider.

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In addition, last month, has already begun the process of production of the budget smartphone model iPhone . According to Mayseka, the price of the device will be in the range of $ 300-400. However, the timing of its release is not specified.

According to the source, during the fall Apple will place orders for the production of 25-30 million units iPhone. For the winter period, the volume of orders will increase to 50-55 million is expected that Apple will order the winter around 5 million units outdated model of iPhone 4S, 20 million units a budget version of the iPhone and 25 million units of the new version of the iPhone 5S. On the orders of the model of iPhone 5 is not reported.

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