Apple has personally Tim Cook did not lose hope to enter the Chinese market. In spite of that leadership “apple” of the company continues to cajole stubborn Chinese, inventing new moves.
Talk about leaving Apple in the market of China, whose population is rapidly approaching 1.5 billion people, has been going on for a long time. Constantly there is information about the next trip to China Tim Cook , on signed contracts , Apple is even ready to support censorship in China, but that is not enough.
Nevertheless, fantasy leadership Apple has not exhausted. They recently went to a new step: Tim Cook was a member of the Advisory Board of the School of Economics and Management at Tsinghua University. Apparently, it was decided to go to the other side. Once a purely economic benefits does not appeal decision makers of China, why do not flatter their vanity?
By the way, Tim Cook joined a pretty good company. The members of the Council are Foxconn CEO Terry Gou, a member of the Board of Directors of Nokia Risto Siilasmaa, president of retail chain Wal-Mart, Michael T. Duke, and even a whole galaxy of Directors, Presidents, founders and even ministers. Hard to judge whether this has helped move all these people respected. Almost all companies have difficulty in entering the Chinese market, because no matter how China was close to the bright communist future, the level of bureaucracy and corruption have not reduced. You should not ignore the trivial differences in mentality.
Companies such as The Coca-Cola Company, Ford Motor Company, Wal-Mart Stores, PepsiCo, and others are already working in the China market, and their top executives are members of the polls Advisory Board of the School of Economics and Management at Tsinghua University.
Recall that in 2010, Apple has plans to open 25 stores in China. Currently, there are only 9. Moreover, four of them located in Shanghai, and three in Beijing.
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