How Google will win the "next five billion"

How Google will win the “next five billion”

How Google will win the "next five billion"

Available phones and access updates to short time – it’s good. But is that enough? As it turned out, Android One is and disadvantages, and Google has set itself a difficult task – to take over “the following five billion” users. What else is going to take the search giant to achieve your goal?

It’s no secret that Android One is aimed at emerging markets. In other words, the category of users that does not strive for the next novelty every six months, which need an inexpensive but functional unit is able to provide a complete user experience on Google-services.

Motorola, for example, Moto G, not so long ago showed that the budget structure – does not mean a bad user experience. So this expected from devices Karbonn, Micromax, and Spice. However, in addition to iron, for positive emotions from the use of the gadget is responsible and software.

How Google will win the "next five billion"

Of course, for its part, Google will do its best – so we were still at the presentation of KitKat said that the system is adapted to the device with the RAM to 512 MB. With the advent of Android L these achievements, of course, also not be lost without a trace. But another important component of the software is the application.

Therefore, a new post in the blog Android-developers encourages applications creators think about how they could make their products more accessible to “the next five billion.”

What do we? Well, for example. Conditionally divide the world into two parts, one half is 3G, and the other – no. While in the first half of the users require virtually as soon as possible reply to the request, the second – probably hoping to get the answer in principle. For this second half of the Google recommends that you include in the application the option of notifications of the results obtained. So that developers can feel the gritty “second half”, they are also advised to emulate a slow Internet connection for better testing of their applications.

In addition, in the post addressed to optimize the use of the theme of memory and batteries, as well as mention that APK-files should not “weigh too much.”

It remains only to developers listened to this advice and really paid attention to these issues. Motivation is simple and clear – the more users, the more profit. And the “next five billion” – this is a very good operating room.

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