How not to advertise its flagship: the experience of Sony Xperia Z3

How not to advertise its flagship: the experience of Sony Xperia Z3

How not to advertise its flagship: the experience of Sony Xperia Z3

About a month ago, fans have seen high-tech new product from the Japanese manufacturer Sony – Xperia Z3. The smartphone has turned out quite controversial: see drastic improvements over the previous flagship experts failed. However, this does not prevent the company’s marketers keep on reminding people that the Xperia Z3 – the best of what is on the market. Today we talk about an advertising campaign that touches the subject of cameras smartphone competitors. It was she who raised the doubts of many analysts. What went wrong? Let’s find out.

Obviously, in this context the most confidence cause Tests party companies. Such as, for example, DxOLabs, with the latest work which we learned some time ago. By the way, its results showed that the Xperia Z3 – really decent camera phone, the quality of pictures and videos which outstripped its nearest competitors under the operating system Android. Naturally, it was not without flaws, but the fact remains that the current Xperia Z3 is the best companion of the photographer of all available devices on the green robot.

How not to advertise its flagship: the experience of Sony Xperia Z3

Why not use the test result is an authoritative command, is not it? But Sony has decided to go less logical way, using your own data. It is noteworthy that the latter were obtained by survey 201 people in the UK.

Each of them had to choose the best photos of the five proposed blind not knowing what smartphones models were captured pictures. As a result, 59 percent voted for the Xperia Z3. According to our colleagues from phonearena, its competitors were 5 Nexus, LG G3, S5 Galaxy and HTC One M8. As a result, the company said that Z3 can boast the best image quality of all the champions.

How not to advertise its flagship: the experience of Sony Xperia Z3

The same was done with the videos. Here the result is more obvious, because to shoot 4K video of the above models are able to only two smartphone – LG G3 and Galaxy S5. Whether it was a fair comparison? Perhaps not quite.

In general, question the outstanding capabilities of the camera Xperia Z3 nobody was going. Whatever it was, to make such strong statements, based on a survey of two hundred of average users, strangely enough, is not it? Share your opinion in the comments under this article.

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